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Managing the Cyber Threat Landscape

An Evolving Threat Landscape

In the age of digital transformation, the threat landscape for small to medium-sized businesses (SMBs) is evolving rapidly. As these entities become increasingly reliant on information systems for their operations, cybersecurity has emerged as a critical concern. Yet, many SMBs lack the resources and expertise to manage this aspect effectively.  

One of the most effective ways for SMBs to overcome the challenges of digital transformation is obtaining a managed security service provider (MSSP). This approach, which outsources cybersecurity to specialist providers like PuriCloud, can provide significant advantages for SMBs, including improved margins, time savings, and better human capital management. 

Improved Profit Margins 

The impact of cybercrime on small businesses can be devastating. According to IBM's 2022 Cost of a Data Breach Report, the average cost of a data breach is around $8 million in the United States. This increase is due, in part, to the lack of internal resources dedicated to cybersecurity. By outsourcing this function to an MSSP like PuriCloud, SMBs can better control these costs and improve their profit margins. 

PuriCloud, with its scalable solutions and flexible pricing, can provide cost effective cybersecurity services tailored to the needs of SMBs. The savings gained can then be redirected to other areas of the business, thus improving profitability. 

Time Savings 

One of the key benefits of the managed services model is the time savings it delivers. SMBs often spend a significant portion of their time dealing with cybersecurity issues, from threat detection to incident response. Dealing with information security can be demanding, marked by continuous vigilance for potential threats and extended working hours. The situation is further complicated by other departments who often view cybersecurity as an unwarranted disturbance. This indifference, or in extreme cases, avoidance of cybersecurity related matters has led to serious cyber incidents, as admitted by 62% of top managers in a survey conducted by Kaspersky.  

By outsourcing these tasks to a competent MSP like PuriCloud, they can focus on core business activities. This not only saves time but also ensures that cybersecurity tasks are handled by experts who are up to date with the latest trends and techniques. 

Effective Human Capital Management 

In the face of a global cybersecurity skills shortage, finding and retaining qualified cybersecurity personnel is challenging for SMBs. A recent study by (ISC)² shows that the cybersecurity workforce gap has widened to almost 3 million globally. 

By opting for a managed services model, SMBs can access a team of cybersecurity experts without the need for recruitment or training. This means they can effectively manage their human capital, allowing employees to focus on their areas of expertise, thus improving productivity. 

PuriCloud: Your Cybersecurity Partner 

PuriCloud, a leading managed cybersecurity service provider, can offer SMBs a robust and comprehensive cybersecurity solution. By leveraging advanced technologies and a team of experts, PuriCloud can provide continuous monitoring, risk assessment, and training services, ensuring your business is protected against cyber threats. 

Taking advantage of an MSSP can be extremely effective for SMBs to improve their business performance overall. It offers a way to improve profit margins, save time, and manage human capital effectively, allowing businesses to focus on growth and innovation. With PuriCloud as your cybersecurity partner, you can be assured of a secure digital environment, giving you the competitive advantage you need to thrive in today's digital economy. 


  1. Forbes. (2023). The Effects of Cybercrime on Small Businesses. The Effects Of Cybercrime On Small Businesses (
  1. Kaspersky. (2023). Five key cybersecurity lessons for your CEO. How to teach cybersecurity to your CEO | Kaspersky official blog
  1. (ISC)². (2019). Cybersecurity Workforce Study. 


About the author

Bradley D. Castle